Elliott is a passionate data scientist and startup entrepreneur with executive leadership experience. His passion is to drive incremental ROI from a multitude of digital marketing channels including media, search, site, mobile, social, and DOOH.
Elliott is a Digital Strategist with Adobe, specializing in Experience Cloud integrations and implementations. He is based in New Orleans and serves clients across North America.
In April 2015, Elliott returned to New Orleans, where he founded Proof, a new startup business unit for Lucid. Proof specializes in solutions for advertising agencies, research agencies, brands, publishers and data companies. Elliott has gained extensive executive leadership and startup entrepreneurial experience in his role at Lucid.
Prior to Lucid, Elliott spent five years at Razorfish New York, one of the leading digital ad agencies in the world. Elliott has worked across several verticals, specializing in Financial Services, Retail, Automotive, and CPG. For Staples, he developed a Data Management Platform (DMP) that utilized a complex data matching algorithm to link online behavior to in-store sales in order to create personalized consumer experiences that drove higher ROI.
Elliott was also the Mobile Analytics lead for the east region, specializing in mobile measurement, attribution, and ROI. He developed a Razorfish product to successfully track mobile users without the use of traditional 3rd party cookies.
Elliott has extensive experience in A/B & multivariate testing, statistical modeling such as regression analysis and factor analysis, cookie-level media and site-side analysis, survey analysis, media mix modeling, match market testing, mobile, and social ROI analysis.
In addition, Elliott is certified in Google Analytics, Adobe Analytics products, Unica, Webtrends, Coremetrics, Flurry Mobile Analytics, Atlas, Dart DFA, SQL, SPSS, SAS, and other specialty and web analytics software.
Prior to joining Razorfish, Elliott worked at the Brand Strategy division of Young & Rubicam in New York. He holds a double major in Marketing and Management from Tulane University.
Elliott served as the President of the Tulane Alumni Club of New York and currently serves on the National Tulane Alumni Association Board. He is very passionate about all things New Orleans (see NOLA Map), including the ongoing recovery from Hurricane Katrina, economic development opportunities, the success of Greenwave sports and the New Orleans Saints, and of course classic cocktails (see Sazerac Blog).
Elliott is also a global citizen, having traveled to over 40 different countries on every developed continent. In his free time, Elliott volunteers his time to give back to those less fortunate in his local community as well as to those around the world.
Find out more about Elliott on LinkedIn.